NSW Government

As a part of the NSW Government COVID-19 campaign, Hello Social was asked to create engaging public service announcements to help share information about staying COVID-safe and sharing vaccination information. To help change the negative sentiment that arose from the pandemic, we were challenged to create engaging videos that would share important information and also encourage the people of NSW to keep making COVID safe choices and encourage the community to work together to overcome the pandemic.

We created a series of video game-style videos to encourage physical distancing. Insights and data from our research showed that fun content conveys important messages in an approachable and accessible way. Using humour allowed us to create informational content that was shareable and fun.